Month: January 2018

Is there still room for traditional PR for small businesses?

As we advance deeper into the digital age, small businesses are constantly discovering new ways to promote their work. We now live in a digitally savvy age, and most SMEs are utilising new channels, making the most of new technology and jumping on trends to promote their brand. More and more, small businesses are producing …

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Why a USP doesn’t need to be concrete when you’re an SME

According to a study by the Department for Business Innovation & Skills, there were a record 5.7 million small businesses at the start of 2017 – representing an increase of 2.2 million since 2000. With so much competition around, it can be hard to stand out from the crowd and distinguish your business from others. Having a unique selling …

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